Thursday, June 18, 2009

Kicking out the Ladder..

"To Influence the final result is an empowering place to be."

This is a powerful piece of knowledge to know within yourself, that you can influence an outcome. You can take a challenge and meet it with the best of your ability. You are committed to your final result.

Goals can be achievable, when you realize there is no turning back, you set a target and step on to each rung of the ladder. Imagine yourself wrapping your fingers around the the top rung, your feet firmly planted and you see your goal within your reach. You are excited about approaching your destination. Then your tousled.

Your off balance, you get up again, and climb. You have a set goal, to dream the impossible and make it possible.

You stay focused. You meet your challenge by being innovative. You influence the final result.



Chris has always talked about how Paul Myers writes a story.

However Chris is stubborn at times so he may not get it the first time.

So I shared this Honda video with him and it turned the wheels finally and he got it.







Paul has told him many times you have to get your readers to identify with your story and you have to offer something they can relate to. This brings up an experience in their mind, they have just related to a memory.

In the beginning of this video Chris identifies with the ladder being kicked out from under him.

Despite Chris's brilliance and intelligence.

He certainly has had the ladder kicked from under him many times. He relates with the story, he remembers.

The Honda video didn't put the picture in his mind they used a catch phrase and he came up with his story in his own mind.

So at this point, he shared and told me about Paul Myers advice. Paul does really well he makes a six figure income.

Paul's stories get people to identify with him because they use their own experience to fill in the blanks.

Then Chris precedes to tell me about how the Sopranos only told the high points of the story. They left you to fill in the blanks from your own experiences. So the story was unique for every viewer.

Chris also shared how Paul gives you information on the subject that is Valuable and teaches you something.

Paul's story becomes your own story, and the valuable content is why you read it. But at the end the total solution is a link to his product.

Chris said this is the best thing he learned from Paul Myers, the story leads to a product.

You share a story again, again and again.

Eban Pagan does this in the middle of his videos, share a story.

If you can learn how to do this you can sell your products again and again and again.

All this came about by the Kicking out the ladder video.

The final result is what you can make more of it in your own mind.

The ladder getting kicked under you can make you stronger and of course wiser,
and of course if you keep climbing, I believe you can achieve.

You've dreamed the impossible and made it possible...

To your Success and Sending Smiles:)
Margie D

1 comment:

  1. Nice blog write up. I enjoy Japanese management because they were taught by W. Edwards Deming about quality production. This just show where they have taken his ideas and made them better. I'll pass it along.

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