Thursday, May 21, 2009


Thank you for sharing Chris Lang..
Wonderful contribution..

Do you know what pitch is? You may think you do, but let me tell ya, it is not what you think.

So what is pitch?

They use it to seal asphalt. If you have ever watched a crew laying out pitch you probably noticed FIVE really, really, important things about pitch:

Pitch is black.

Pitch is really freakin hot.

If you get too close to it, it sticks to you.

If you do get it on you, it burns the hyde right off you.

Like naplam.

Once you get burned by pitch, you avoid pitch at all costs.

Once you know what pitch is, you do not go near it again.

Pitch sucks.

Things have changed and it is harder to sell something on the Internet that ever before, but I do have a solution for you that will change your marketing for good.

It used to be you could just drive traffic to your sales letter and people bought it. Easy huh?

Not anymore, If you attempt to sell someone something right off the bat, you have already killed the sale. Done, goodbye lead, goodbye sale(s). Notice I said “sales.” Plural.

Internet consumers have seen just about every pitch there is. It is like trying to market MLM. “OH, you mean like Amway” is the first thing you hear right out of their mouth. MLM can make millionaires, but MLM usually comes with pitch. Once you know what pitch is, you avoid it at all costs.

“How the hell do I sell anything without pitching it to the lead” you ask, thinking I am an idiot.

You don’t try, that is the key. I am a student of human nature. I am also a student of how some men seem to have it made when it comes to women and that is one of the best ways to watch marketing and learn from it.

Everyone on the Internet has been there for a while, they know what pitch is. Pitch will burn you if you get too close. You avoid pitch at all costs.
OK, OK, I got it, so how do I sell without pitching?

I can do that because I do not try. DO NOT TRY. (no pitch, it burns you)

Asking for email addresses and NOT trying to sell anything. Not trying to sell. Not trying at all, no pitch.

Your sales letter sells.

You do not sell.

Your blog does not sell.

Your auto responder does not sell.

You market. Your blog markets. Your auto responder markets.
The Bottom Line

After someone gets to know you, after you have sent proven content that HELPS your email subscribers. After your readers know you have a product, after they know that you do better that the rest because you use that product yourself. After your readers know your name, what you look like, what you sound like, after they realize that you are not some salesman knocking at the door. After your readers realize you don’t sell Amway. After your readers know you are not a spammer, con man, full of crap or full of pitch, then you sell them something.

This is the time for pitch, when your subscribers have come to trust you! Full on sales letter, best headlines, tons of bonuses. You are bringing a valuable piece of information into your FRIEND’s life.

How do you do this? With an auto responder. You can decide at what time in your marketing process your subscribers get the pitch, what time they get pure content, what time they get marketing that makes them a warm market lead.

Because you cannot sell without pitch. You just have to know when to use it.

Get That E-mail Address!

1 comment:

  1. Hi Margie,

    Your post gets at the essence of marketing, which is that marketing is all about establishing relationships. If people think of it this way the whole pitch concept goes out the window.

    If people think of marketing like dating then they begin to get it. Love at first sight might work in the movies, but nobody wants to be married at first sight and that is essentially what a sales pitch--asking someone to get married before they even know you.

    Most of us find someone attractive and begin by simply saying hello. If after a number of conversations the attraction seems mutual we ask the person on a date. And if the date goes well we go on another and another before eventually we talk about marriage.

    Using autoresponders, blog posts and comments, emails, articles, etc build the relationship and avoid the dreaded pitch.